What is ecommerce?
Ecommerce; in other words electronic commerce or internet commerce, is the set of actions that form a commercial transaction which takes place over the internet such as buying and selling of products or in some cases services. Anyone conducting such a purchase or sale over the internet becomes a part of ecommerce.
What are the types of ecommerce?
There are four types of ecommerce when it comes to the parties involved;
- Customer to Customer (C2C)
- Customer to Business (C2B)
- Business to Business (B2B)
- Business to Customer (B2C)
There are also three types of ecommerce according to the type of goods sold;
- Sale of physical goods
- Sale of services (online services)
- Digital products
What are the top ecommerce platforms?
Shopify, Magento, WooCommerce, BigCommerce, Demandware, Oracle Commerce, Volusion and Drupal Commerce are seen as the top platforms in this field.
What are the main features of these top ecommerce platforms?
Shopify is probably one of the best options for SMBs. It accommodates and easy to use interface. It has many templates either free of with a reasonable cost. It allows merchants to sell their products online, through social media (Facebook and Pinterest) or even in person.
It comes with a powerful inventory management feature which is critical to many SMBs. Shopify takes care of all the maintenance work so that users don’t have to take care of those.
Magento is best known for its flexibility. It is among the most flexible ecommerce options with a lot of solid features. The platform also provides great freedom over the design and the looks of the website, with the ability to pretty much give a custom style on any component within the site.
Magento is a platform that can support the addition of add-ons on any website, with a huge support from the developer community.
WooCommerce is a platform built for WordPress, so is mostly preferred by the existing WordPress users. It is an open source platform with analytics and reporting features as defaults. It is developer friendly and is open to be extended by new features.
BigCommerce unlike its name would suggest, is used both by small and big merchants. One of its best features is that it is built such that merchants can also sell their goods on other platforms such as Amazon, eBay, Google (Shopping), Facebook and Square. It also comes with the ‘Buy button’ which can sell items over emails, blogs and etc. The platform is also equipped with a simple site builder, reporting and shipping features.
It enables B2B sales, and the platform takes care of all the maintenance work, so the user does not need to worry about.
Demandware is a platform which enables its users to run their ecommerce stores in the cloud. The overall maintenance of the platform is taken care of internally by Demandware so users don’t need to act on that aspect. Demandware platform is omni-channel retailer friendly, allowing them to sell products through physical or digital storefronts. Demandware platform is a bit more restrictive when compared to the other options on this list.
Oracle Commerce is an ecommerce solution for enterprises, with a lot of powerful functionalities and the freedom to be implemented either on site or hosted by other third party providers, or Oracle itself. It can be used by B2B or B2C merchants, and it offers a wide range of data rich features.
Volusion allows the sellers to build their online stores where their goods can be displayed. Trade is done on one platform where they sell products and receive payments. The platform has a cart feature, site builder feature and a number of marketing tools which can be very helpful when used wisely.
Drupal Commerce is an open source platform enabling internet commerce. Users can build their online stores under this highly flexible platform, which is open to being extended. Developers can develop apps specific to the Drupal platform.
The platform has beginner level features that makes life easy for new comes where they can register and launch a store within a very short time.
How to choose an ecommerce platform?
Price is probably one of the most important things to consider in choosing an ecommerce platform. The platform you choose should be within your budget and payment options should suit you.
Just like any other website, SEO is necessary in ecommerce websites as well. It is critical to have a platform that is SEO friendly. It is a great practice to be able to add a blog or a reviews section to your store where people can write comments and reviews. Even being able to use your own unique domain name would be great in terms of SEO practices, so if the platform supports that, then it will be a great fit.
In this day and age, where most of the searches are done via mobile devices, it would be a very poor practice to ignore mobile users. Choosing ecommerce platforms that are mobile friendly is a big plus.
It is critical that a platform is flexible, and can be extended with the use of other applications,plugins or add-ons. Being able to integrate with other tools that might help you with shipping, accounting, customer rewarding, or communications such as email marketing tools.
Security is very important for customers. They would never buy your goods if they don’t think that your site is secure. Any ecommerce platform that you choose to work with should be Payment Card Industry compliant.
- Customer Service
It is important that any online store is up and running at all times. But in some extreme cases, there might be problems such as server downtimes,or other undesired events taking place. What is important is to have a support team ready and able to help you solve your problems. It is advised to check the availability and pricing of the customer services every platform offers.
It is important to think of the growth of an online store. How will the platform that you chose at the beginning treat you all along the way? Are you paying for features that you are not using? Is the platform capable to grow together with your business. These are key items to think of when choosing an ecommerce platform.
Which companies should choose Saypr for e-commerce web design?
Saypr is highly experienced in the ecommerce platforms with a lot of previous experience. This experience over the years gave us the insight to spot the weaknesses and strengths of these platforms and we can design and develop according to these in the shortest time possible with the least problems to face along the way. This way, we can provide our clients with the best commerce experience on the internet, where the sellers and buyers are both happy with the overall process.
We help our clients will widen their customer reach and broaden their audience on a 24/7 open ecommerce website, with great flexibility and ease of use. With the interactive design approach and digital strategies we provide to our clients, we also enable them to reach better conversion rates, which in turn improves their profits.
We design and develop in a quite speedy way, and this allows our clients to open up their ecommerce site in a short time, and at much cheaper prices than an actual store. The way the ecommerce websites are designed and developed makes them profitable by requiring only a small amount of people to operate the whole online store.
Small To Medium Companies
For small to medium companies, it is a great time to invest in the ecommerce platforms and experience their money-making potential. The industry is booming right now for these kind of businesses, and everyone has a chance at being very successful. This is simply due to the nature of these ecommerce platforms eliminating restrictions, such as time and location. But the strategies of the small to medium business should be specified and planned thoroughly and extensively, otherwise, the business can lose interest from customers. Saypr helps these companies with their digital strategies before even designing any component or typing a single line of code. Then once the situation becomes clear and the footsteps to be taken are specified, we begin the technical process.
When it comes to larger companies, the case might be a little different. They might come to Saypr having slightly different needs. They might already have an ecommerce website on a different platform and might need to move it over to another platform. Or they might not be happy with the conversion rates that their existing website is generating. Or it may even be that they need better user experiences when it comes to the performance of the website. Saypr offers them a quick audit, making reports on their existing site and specifying the pain points. From this, we usually carry out the digital strategy where we provide them with a clear understanding of the strategies that should be followed for a successful ecommerce website. Then finally, we design and develop their site and off they go.
How much will E-Commerce Web Design cost your company?
Depending on the platform they choose to proceed with, and the features and the number of pages they require, we calculate the time and effort it will take us to do the job and thus we can come up with a realistic estimate for the price. We do have a session where we guide our customers and give them preliminary estimates of which platforms and which features might increase the time to deliver the job and which features might not be necessary for their instance. This way, we can help them get what they really want.
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design and sophisticated development.