What is a styleguide?
A styleguide is a set of rules that guide different contributors, across different channels, to create consistent content that will populate a website. The styleguide plays a key role in setting up a successful brand identity, where a uniform and consistent message is delivered to the audience through items having the same tone and point of view, which have been created via the use of a styleguide.
Why have a styleguide?
Consistency is key when it comes to making business. A business must have a statement and every move should be supporting that statement. The customers look at the statement and the overall standing of businesses, and making random moves or appearing in different forms will definitely not be a good move in the eyes of the customers which in this case are the driving force of any given business. Without the interest from customers, no business can succeed. In order to catch the interest of customers, and make them spend money on your products or invest in your brand, there are a couple of important things.
First of all you need a good product, which needs to be supported by a good marketing campaign. That on its own will not convince people to invest in your brand or products. You need a solid brand identity with a good statement and set of actions that support that statement. Your campaigns and tone of communication should be uniform throughout all platforms.
A styleguide sets up a reference point which any content creator or editor will use for a uniform and consistent content no matter which channel they are working on. A styleguide makes sure that the content created will be consistent, have a smooth tone, distinct for that very specific brand and fun. Getting a consistent message across to the users or followers of the brand is very important. Once again, setting up all your operations to flow in a consistent way would give people something to rely on, and comfort them when it comes to purchasing your products or investing in your brand.
How does a styleguide improve your brand?
A styleguide offers a unique look and feel across different channels and helps different content creators come up with similar products. They guide the design process so the outcomes have the same tone.
A styleguide will set the design rules and how every design component will be used across all platforms for that same brand such as;
- Sets the guides and rules for the logo usage
- Sets the types and forms of logos to be used in different instances and the colors to be used
- Sets typographic standards
- Sets the tone of the images to be used
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