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05
VR/AR
What is Virtual Reality (VR)?

Virtual reality is a computer generated simulation environment where the user, with the aid of special electronic equipment, is placed inside a virtual world. The user is interacted in a physical way, which they embrace and accept as a real environment. The image that the user sees is a three-dimensional (3D) image, and not a flat image. All of this is supported with real sound effects. These together help the user accept that the environment they are experiencing is real. 

Virtual reality generally uses two of the five basic senses that humans have; sight and hearing, but in some cases, touch and even smell can be added to the virtual reality experience. In order to achieve these, the computer acts as a gatekeeper of this simulated world. 

Although being around for a while now, the VR technology did not complete its development, rather it can be regarded as being in the initial stages. The fact that  it is dependent on special electronic equipment is restricting it, but with the technology becoming cheaper and more widely used by people, we believe this technology has a lot more space to cover.

  • Importance of audio in VR?

    People need more than just graphics in order to experience what the VR apps are offering. When the hearing sense is also added into the equation, the whole situation changes. 

    People do react faster to sounds than the things they see. So, the combination of visual computer generated simulations and actual sounds that are true to that specific environment, then the user will experience a very pleasant journey in the simulated/virtual world.

  • What are the most common uses of VR in our everyday lives?

    Virtual reality (VR) is widely used in the gaming industry as a means of entertainment. By nature, the gaming industry and virtual reality are a great match, and they are using this to great extents. But that is not the only application of VR technology in our lives, of course. 

    VR is also used as a training tool in the military, the sports industry, the medical industry (for surgery training), the education industry, and the aviation industry (as flight simulators).

    The VR technology also became a solution and treatment for post-traumatic stress, and some addiction treatments.

What is Augmented Reality (AR)?

Augmented Reality (AR) is the interaction of the real world and the computer generated simulation world. The AR technology adds the virtual information to the real world images, and the user is given a perceptually enhanced experience. The AR technology is growing with the evolving technology and increasing powers of the computers.

  • What will Augmented Reality (AR) bring to our daily lives?
    1. AR will help further the management practices and efficiency in all industries
    2. AR will enable pre visualisation of purchases
    3. AR already has 3D avatars that mimic user’s facial expressions (already in use on mobile devices)
    4. AR will increase the success rates of complex surgeries/operations
    5. AR will enable the ability to access custom content made only for you
    6. AR will have an impact on the trade industry, enabling people to better visualise the product even before it is made
    7. AR will improve the quality and impact of social media campaigns
    8. AR is regarded as being the initial transition phase to a world that is fully connected and integrated, ie, a world in the form of a computer
What is the difference between VR and AR?

Virtual Reality offers you the experience to enter a virtual world and become a part of that computer simulated world, whereas Augmented Reality offers you the experience of having virtual information and interactions mounted on to the real world. 

Let’s put it this way, you can be driving a F1 race car with Virtual Reality(VR), but have the F1 race car parked in your living room with Augmented Reality(AR), which provides much more freedom to its users.

The experience these two offer to a user is totally different.

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