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04
Design Language
What is a design language?

A design language is a set of rules, guidelines, patterns and overall approach used in order to achieve a consistent product with a good customer experience. Design language is the base on which you can build on in a much quicker and more efficient way. 

The key to a fully functional product is following the guidance of a design language. 

A design language requires a thorough research to be done in the beginning of the process, and the outcome; which is generally in the form of colours, typography, textures, element styles, layouts and methods, is applied over and over again to the whole business.

  • Why have a design language?

    Design language is an approved set of reusable components with a user guide whose sole aim is to reach an efficient, scalable, consistent and uniform digital product. It touches on all aspects of design from colours to typography, styles to layouts, and other related standards. 

    Consistency is probably the most important factor why people want to implement a design language into their projects. Consistency is essential for a fluent user experience, but is hard to maintain as the size of the project increases. This is the reason why it is a good practice to have a design language implemented in projects.

  • How do I apply the design language approach to my project?

    Design language takes time to develop, it doesn’t happen overnight. First, you need to start off with identifying the inconsistencies within your existing or previous experience, or if it is your first time with a digital product, you need to carry out elaborate brainstorming sessions and workshops with your team and try to specify key features that might be problematic in the long run. 

    Then some design concepts which are widely used within the industry are applied in achieving your desired design codes. These can be listed as below:

    1. Reusable (functional) components such as buttons, call to actions (CTAs), forms, navigations, dropdowns...
    2. Abstract (perceptual) styles such as typography, colours, animations...
    3. Collection of the functional and perceptual patterns and styles
    4. Style guide which is your specific rules for using these patterns such as the vertical and horizontal spacing, and different types of logo
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