What is Mobile/Responsive Design?
A mobile/responsive design approach is where the website is designed and developed in a way to respond to end-user’s actions and the existing conditions such as the size of the screen and the screen orientation. A website is responsive when its contents and general layout automatically shifts and responds in order to achieve the best look on different screen sizes. Currently, there are four different screen sizes which are:
- Widescreen desktop
- Small desktop(laptop)
Why is Mobile/Responsive Design important?
Every user landing on your website should have the same experience, and should not have to adapt themselves to your website. It is important to design keeping mobile users in mind, where the layout for the site content is changed between different screen sizes. Considering that most of the internet browsing takes place through mobile devices, it will be a wise move to keep them in mind while designing.
The answers to questions such as ‘can the layouts be modified to improve on the experience of mobile users?’ and ‘do the mobile users need to see everything on the website on their small screens?’ will be critical in defining the performance of your website. The site has to be seen by as many people as possible. All the marketing efforts and campaigns are focused on maximizing the reach to customers, and hopefully converting them, so why have a restricted experience for mobile users. The best way to overcome this is to remove all the unnecessary details and show the mobile users the information that matters the most. This way, our chance of attracting them is higher.
Once the content is optimized, the second step is to make sure that what is shown on the site will be responsive and will fit perfectly on whatever screen the user is on. A consistent website will help with lead generation, conversions and potential sales.
When responsive design approach is taken, then the development will take place accordingly and this will enable us to carry out all the analytics stuff via a centralized, single source. This approach will also reduce the need of content management and eliminate unnecessary time-loss and costs. Finally, having your website be responsive will have a positive impact on your credibility and place you ahead of your competition who are not following this concept.
Why is it good to have Mobile/Responsive Design?
A mobile/responsive design approach will have a guarantee that any user no matter which device they are using to browse your website will have the same experience. The mobile users will only get to see the most critical and needed elements of the website. Being constant throughout will support a good image, and also, it is awarded by google. A mobile/responsive website will rank higher according to the Google search engine algorithms.
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