What is UX/UI Design?
They might always be used together within the generic UX/UI term, but they are actually very different. UX design is user experience design, whereas UI design is the user interface design. What they have in common is that they have to be in harmony to produce a successful IT product.
What is UX Design?
The ‘design’ within name might bring in to many people’s mind the usual design process where the focus is on graphics. But in reality, user experience is the design of the functionality and the experience of the end-user. The experience should be as smooth as possible.
The UX designer has to be aware of what end-users want from the product, and they must try to create a consistent experience throughout. The main focus will be on creating a usable and adaptable product.
What is UI Design?
The user interface design is focusing on the style, the looks, the colors, the typography and the graphics in general. It is all about the overall feel of a design. The key is to design so that the end-user finds the product easy and fun at the same time. They should enjoy their interaction with the product, otherwise they will not return.
User interfaces are how the users interact with the designs and the product. So they have to be easily understandable by everyone. They should be aligned with the functionality aspects mentioned in the UX design section. Only then, we can deliver a great product to the end-user.
How to deliver a product with a good UI Design?
Delivering a good and successful user interface design will require the design team to be working in good harmony. This would mean having a strong connection between the UX and UI designs.
UI designs need to be simple, clear, straight to the point, good looking, consistent, understandable, giving feedback, as direct as possible and it should give the feeling of being user controlled and nothing else.
Which companies can choose UX and UI Design as a service from Saypr?
UI and UX are the two main elements within the design department of a project. Companies that desire to get any website or a web based product need to get the user interface (UI) designs done. These are the visual designs or in other terms, software interfaces that focus on styles and looks. User interface designs are necessary for the developers to be able to develop the whole product or website. They form the guidelines to the developers.
User experience (UX) as its name might suggest, is the user experiences, where the usability, desirability and accessibility aspects are designed for the best experience of the users.
UX is not a necessity for any project, but it is something that makes an enormous positive impact on the quality of the end product. The user flows, ease of use, and understandability of such products is much better than other similar products where UX has not been done.
Having UX will bring an extra set of eyes that will look at the bigger picture rather than focus on the details which will improve the product. The role of a UX is very important in projects where user satisfaction is critical. A good user experience on your website or your product will bring people back in to using it for sure, and this is very important nowadays, because customer acquisition has a cost, and you won’t have to spend anything on returning customers.
A lot of companies carry out surveys to see how their audience reacts towards their products or website, and use these insights on improving the user experience that they offer on their site or their products.
Small to medium size companies
It is extremely important for small to medium companies to get a good product in the first time. The potential loss can be big for them if they cannot nail the site or product in the first try. So, we always recommend them to spend a little bit more and include the UX design in there, to provide the end users with a flawless and very pleasing experience. If users are left to deal with a complex website, the drop off rate will be high. This is not a risk that small to medium sized companies generally take. They prefer to be on the safe side and opt for having the UX design service.
Large size companies
Larger companies have larger budgets and therefore want to spend on getting a full end to end service in terms of design, and they usually want UX as well. For these large companies, we guide them through the whole process and get them to have the necessary inputs along the way. They have larger audiences so situations and plans can change overnight. This can mean a lot of iterations sometimes but our design teams are quite agile and can respond quickly in such cases.
How much will UX and UI design cost your company?
This will depend on the time and resource that goes into the whole process. This is shaped by the specifications and requirements of the client, their timeframe and the size of the overall project. Projects with a better UX design tend to have a higher success rate as the user satisfaction will definitely be much higher. Once the UX designs are all agreed on and put in place, getting the visual designs (UI) will be very simple for the UI designer.
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